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Managing Customer Value: Creating Quality and Service That Customers Can See

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Managing Customer Value: Creating Quality and Service That Customers Can See - Gale, Bradley T

Even today with quality improvement the battle cry of American industry, the quality programs in most companies are limited to "conformance to technical standards", according to quality expert Bradley Gale. While some have ventured a step farther to measure customer satisfaction, few of them, Gale demonstrates, have attempted to track market ... Read More

Managing Customer Value: Creating Quality and Service That Customers Can See 1994, Free Press

ISBN-13: 9780029110454

Hardcover

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