The Price Advantage - Marn, Michael V, and Roegner, Eric V, and Zawada, Craig C

"The Price Advantage" by three preeminent experts at McKinsey & Company is the most pragmatic and insightful book on pricing available. Based on in-depth, first-hand experience with hundreds of companies, this book is designed to provide managers with comprehensive guidance through the maze of pricing issues. The authors demonstrate why pricing ... Read More

The Price Advantage 2004, John Wiley & Sons, Hoboken, NJ

ISBN-13: 9780471466697