New Consumer Marketing: Managing a Living Demand System

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New Consumer Marketing: Managing a Living Demand System - Baker, Susan, and Bass, Margrit

Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than ever. This book synthesizes emerging marketing thinking in the consumer domain with practical advice on how to profit from changes. It illustrates the key issues facing the fast moving consumer goods industry ...

New Consumer Marketing: Managing a Living Demand System 2003, John Wiley & Sons, Chichester, England

ISBN-13: 9780470844823

Hardcover

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