The Friction-Free Economy: Marketing Strategies for a Wired World

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The Friction-Free Economy: Marketing Strategies for a Wired World - Lewis, Ted, and Lewis, T G

Tech writer T.G. Lewis explores the phenomenon of Silicon Valley and its role as the incubator of innovative business models and strategies. Using market behavior in the software industry as a metaphor for the bigger picture, this book makes sense of a world growing increasingly digital and provides a series of guiding principles for creating ...

The Friction-Free Economy: Marketing Strategies for a Wired World 1997, HarperBusiness

ISBN-13: 9780887308475

Hardcover

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