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The Mirage of Global Markets: How Globalizing Companies Can Succeed as Markets Localize

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The Mirage of Global Markets: How Globalizing Companies Can Succeed as Markets Localize

by David Arnold

About this title: Arnold reveals why multinationals are actually losing market share--and how the world is rapidly accelerating towards "segments of one." Next, he offers a comprehensive new blueprint for maximizing profitability in a world of local markets.

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