Essentials of Marketing Student Package #1(text, Student CD, Powerweb, & Applications in Basic Marketing '02-'03)

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Essentials of Marketing Student Package #1(text, Student CD, Powerweb, & Applications in Basic Marketing '02-'03) - Perreault, Jr

Offers a brief version of Basic Marketing. This book develops and presents the 4Ps framework (Product, Price, Place, Promotion) which describes the components of the marketing mix and forms the foundation of Marketing. It includes integration of the marketing themes, topics, and examples, and is meant for shorter Marketing courses.

Essentials of Marketing Student Package #1(text, Student CD, Powerweb, & Applications in Basic Marketing '02-'03) 2002, Irwin/McGraw-Hill, London

ISBN-13: 9780072561340

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