Your Marketing Sucks. - Stevens, Mark

Stevens shows how to conceive an innovative, effective marketing strategy--like Bill Gates's battle cry of ''putting a computer on every desk and in every home''--and then monitor the results. This is essential reading for anyone who wants to build their business, from small business owners to Fortune 500 managers marketing vast product lines.

Your Marketing Sucks. 2005, Three Rivers Press (CA), New York, NY

ISBN-13: 9781400081691

Trade paperback

Your Marketing Sucks 2003, Crown Business, New York, NY

ISBN-13: 9780609609835