An in-depth, hard-hitting account of the mistakes, miscalculations, and myopia that have doomed America's automobile industry, this is the story of ...Show synopsisAn in-depth, hard-hitting account of the mistakes, miscalculations, and myopia that have doomed America's automobile industry, this is the story of how Detroit's Big Three automobile companies missed a golden opportunity to win back the traditional car-buyer.Hide synopsis
Description:Fine. This book is almost new and shows only very slight signs...Fine. This book is almost new and shows only very slight signs of wear. Blue Cloud Books-Hot deals from the land of the sun.
Description:Very good. Appearance of only slight previous use. Cover and...Very good. Appearance of only slight previous use. Cover and binding show a little wear. All pages are undamaged with potentially only a few, small markings. Help save a tree. Buy all your used books from Thriftbooks. Read. Recycle and Reuse.
Description:Very good. Book has appearance of only minimal use. All pages...Very good. Book has appearance of only minimal use. All pages are undamaged with no significant creases or tears. With pride from Motor City. All books guaranteed. Best Service, Best Prices.
Description:Good. Light shelf wear and minimal interior marks. Millions of...Good. Light shelf wear and minimal interior marks. Millions of satisfied customers and climbing. Green Earth Books is the name you can trust, guaranteed. Spend Less. Read More.
Description:Good. Ex-Library Book-will contain Library Markings. This book...Good. Ex-Library Book-will contain Library Markings. This book has a light amount of wear to the pages, cover and binding. Blue Cloud Books-Hot deals from the land of the sun.
Description:Shipped within 24 hours. 100% Refund Guaranteed. Very good with...Shipped within 24 hours. 100% Refund Guaranteed. Very good with slight wear. Comes with dust jacket if published with one-DJ may have some tears and rubbing.
Description:Good. Connecting readers with great books since 1972. Used books...Good. Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!
What an unbelievably scary, I can't believe she wrote this book without a crystal ball. If we had read this book as soon as it was written and not after the fact, maybe our voices could have been raised louder and Detroit (and the Big Three) would not soon out to be the Big ZERO.
Ever wonder why there are so many foreign autos on the road in the United States? This book goes a long way toward explaining why. From a position of utter dominance in both the U.S. and the world, the U.S. automakers have managed to destroy a good portion of their business. The author details how a lack of concern for quality, research shortcomings, marketing fiascos, and tunnel vision by the Americans opened the door wide to foreign competitors. While tightly disciplined and focused foreign companies methodically studied the U.S. market and designed reliable and attractive autos that the U.S. consumer wanted, Detroit relied on marketing department ploys designed to sell the customer what the automakers wanted. The unholy alliance between short-sighted, uncomprehending executives and unions committed only to more and more benefits for members at the expense of quality, competitively priced autos has invevitably lead to the point where only slightly over half of the cars sold in the U.S. are made by the Big Three. The story of the overseas companies, including Toyota, Honda, Nissan, BMW, Hyundai and others, is revealing. Tight discipline, employee involvement, patience and an obsession for quality products, have lead these companies to the pinnacle of achievement. They are not resting on their laurels either. They continue to pursue their own strategies to continue their phenomenal growth. The author points out that part of their strategy has been to place plants in the United States. These state of the art facilities are staffed exclusively by non-union employees who consistently turn out top quality vehicles. Their unionized Big Three counterparts continue to crank out sub-par vehicles. The author does not offer a comforting future for Detroit. Too many Americans feel betrayed by decades of the shoddy vehicles, indifferent service, and embarassing failures put forth by Detroit. Since most of the foreign nameplates now sold in the U.S. are made here, there is little reason not to buy a superior quality vehicle from a foreign automaker. Why should that change?
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited, Baker & Taylor, Inc., or by their respective licensors, or by the publishers, or by their respective licensors. For personal use only. All rights reserved. All rights in images of books or other publications are reserved by the original copyright holders.
You're signed up (and we ♥ you). Watch for our Welcome e-mail and your first coupon. Thanks!