How we think about health problems, and what we do about them, is largely determined by how they are reported on television, radio and in the newspapers. Often, crucial issues of public health policy are debated and decided on only after they are made visible by the media. The concept of media advocacy as a central strategy for the prevention of ...Read MoreHow we think about health problems, and what we do about them, is largely determined by how they are reported on television, radio and in the newspapers. Often, crucial issues of public health policy are debated and decided on only after they are made visible by the media. The concept of media advocacy as a central strategy for the prevention of public health problems is discussed in this book. Traditional communication strategies like social marketing focus on giving people a message; media advocacy gives people a voice. The book lays out the theoretical framework and practical guidelines to successful media advocacy strategies and includes case studies on such vital issues as AIDS and alcohol abuse.Read Less
Good. A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact (including dust cover, if applicable). The spine and cover may show signs of wear. Pages can include limited notes and highlighting, and the copy can This item was a donation to Goodwill of Greater Washington. Thanks for your order from Goodwill of Greater Washington.
Good. Very minimal damage to the cover no holes or tears, only minimal scuff marks minimal wear binding majority of pages undamaged minimal creases or tears. Book may have writing, underlining, highlighting, wear to cover and corners, notes in margins, writing.
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Fair. Good copy for reading, may have heavy page wear with writing textual notes highlighting or be an heavily used ex library copy with library markings, stickers or stamps. Dust jacket or accessories may not be included.
This is a relatively short and eminently readable book by Lawrence Wallack et al., on the use of Media Advocacy to help resolve public health issues. There is a lot of history and examples, basically a lot of storytelling, that collectively give life to the concepts and prevents a dry reading experience. The only thing missing was the Internet (this book is from 1993).
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