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Purple Cow: Transform Your Business by Being Remarkable


You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger ... Show synopsis

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Reviews of Purple Cow: Transform Your Business by Being Remarkable

Overall customer rating: 4.334

Being Remarkable

by lbartist on Apr 3, 2009

The Purple Cow was very interesting and informative and up to date. Explains a lot that is visable and applicable to any business. Very useful.


Worth reading but only partially delivers on promi

by DLEHSD on Jul 29, 2008

Worth reading but leaves you frustrated. Need a more directive insight into question.


Are you a purple cow?

by dbd101 on Apr 1, 2007

Are you remarkable? As an entrepreneur, do you stand out from the herd? If not, why not? This book is a great tool to figure out what makes you unique and marketable. Primarily for entrepreneurs, I believe, the book offers many tools for discovery, marketing, advertising, sales campaigns and just being one in a million. A definite must read for all small business folks and sales professionals.

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