Purple Cow: Transform Your Business by Being Remarkable

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Purple Cow: Transform Your Business by Being Remarkable - Godin, Seth

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - ... Read More

Purple Cow: Transform Your Business by Being Remarkable 2013, Portfolio

ISBN-13: 9781591845584

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Purple Cow: Transform Your Business by Being Remarkable 2011, Gildan Media Corporation, New York

ISBN-13: 9781596597587

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Purple Cow: Transform Your Business by Being Remarkable 2009, Portfolio, New York, NY

ISBN-13: 9781591843177

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Purple Cow: Transform Your Business by Being Remarkable 2005, Penguin Books Ltd, London

ISBN-13: 9780141016405

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Purple Cow: Transform Your Business by Being Remarkable 2004, Michael Joseph Ltd, London

ISBN-13: 9780718146962

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Purple Cow: Transform Your Business by Being Remarkable 2003, Portfolio, New York, NY

ISBN-13: 9781591840213

Hardcover

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