The Soul of the New Consumer - Lewis, David, and Bridger, Darren

From traditional to online retailing, tracking coolhunters to exploring tastespace, this newly updated paperback edition goes beyond the simple concepts of how we shop or what we buy to answer the most important question of all--why.

The Soul of the New Consumer 2001, Nicholas Brealey Publishing, London, England

ISBN-13: 9781857882988

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