Services Marketing: People, Technology, Strategy

by

Services Marketing: People, Technology, Strategy - Lovelock, Christopher H

Providing real-world examples and practical applications, this combination text/reader/casebook explores both concepts and techniques of marketing for a broad range of service categories and industries. There is a strong managerial and strategic focus.

Services Marketing: People, Technology, Strategy 2000, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780130173928

Hardcover

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