Positioning: The Battle for Your Mind, 20th Anniversary Edition

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Positioning: The Battle for Your Mind, 20th Anniversary Edition - Ries, Al, and Trout, Jack

"Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...."--David Bohnett, Chairman and Founder of GeoCities A handsome edition of the original 1981 text, this 20th Anniversary Edition makes ...

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