Marketing Higher and Further Education

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Marketing Higher and Further Education - Gibbs, Paul, Dr., and Knapp, Michael

This manual was designed for anyone working in education who has a responsibility for developing a course, maximizing student numbers, ensuring quality, retention of students, and promoting their department, institution or education generally. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, ... Read More

Marketing Higher and Further Education 2001, Taylor & Francis Group, London

ISBN-13: 9780749432942

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