Integrated Advertising, Promotion & Marketing Communications

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Integrated Advertising, Promotion & Marketing Communications - Clow, Kenneth E, Professor, and Baack, Donald, Professor

This book provides a strong foundation in the basic principles of advertising and promotion and gives readers an integrated learning experience. It incorporates Internet exercises and a Building an IMC Campaign project, with free Advertising Plan Pro software in every copy. Chapter topics cover ethics and social responsibility in marketing ... Read More

Integrated Advertising, Promotion & Marketing Communications 2003, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131405462

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Integrated Advertising, Promotion, and Marketing Communications 2001, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780130175786

Hardcover

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