Integrated Advertising, Promotion, and Marketing Communications

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Integrated Advertising, Promotion and Marketing Communications - Clow, Kenneth E, Professor, and Baack, Donald E, Professor

For courses in Integrated Marketing Communications, Advertising Principles, and Advertising and Promotions. Integrated Advertising, Promotion, and Marketing Communicationsis a pure IMC text by providing a truly integrated approach to teaching IMC.

Integrated Advertising, Promotion and Marketing Communications 2008, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780136079422

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Integrated Advertising, Promotion, and Marketing Communications 2006, Pearson Education (US), Upper Saddle River

ISBN-13: 9780132382090

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Integrated Advertising, Promotion & Marketing Communications 2003, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131405462

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Integrated Advertising, Promotion, and Marketing Communications 2001, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780130175786

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