Entrepreneurial Marketing: Real Stories and Survival Strategies

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Entrepreneurial Marketing: Real Stories and Survival Strategies - Buskirk, Bruce, and Lavik, Molly

This text features success stories and lessons learned from cutting-edge captains of industry. It is organized into eight mentor modules. The authors offer insights into the huge success stories and some of the failures of several of 2003's most powerful and strategic entrepreneurs.

Entrepreneurial Marketing: Real Stories and Survival Strategies 2003, South Western Educational Publishing

ISBN-13: 9780324158632

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