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God, Pepsi, and Groovin' on the High Side: Tales from the NASCAR Circuit

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God, Pepsi, and Groovin' on the High Side: Tales from the NASCAR Circuit - Ernsberger, Richard, Jr.

In this book, every aspect of NASCAR is examined, from the million-dollar merchandising and Fortune 500 company sponsorships, to the precision engines and custom built cars that cost millions to build and maintain.

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