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Fundamentos de Marketing de Servicios - 2b: Edicion

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Fundamentos de Marketing de Servicios - 2b: Edicion

by K Douglas Hoffman

About this title: El objeto principal del libro es presentar materiales que no solo sirvan para introducir al estudiante en el ambito de marketing de servicios, sino tambien para familiarizarlo con aspectos concretos del servicio al cliente. En la actualidad, el mundo de los negocios exige que los empleados, ademas de conocer los negocios de la manera tradicional, tambien sean mas competentes en sus habilidades para satisfacer al cliente, para los servicios de calidad y para los servicios al cliente, todos ellos esenciales para retener la ... read more

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