The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy

by ,

The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy - Keller, Edward, and Berry, Jonathan

Based on six decades worth of research and millions of interviews, "The Influentials" profiles the ten percent of Americans who quietly and profoundly influence decisions about the cars the other nine percent drive, the books they read, and the candidates they support. This book tells companies how to win over these people who will--by word of ...

Currently there are no new copies available. However, our inventory changes frequently. Please check back soon or try Book Fetch.