Successful Wine Marketing - Lapsley, James, and Moulton, Kirby

This book reflects the work of wine marketing experts as expressed in their presentations to the annual three-week Wine Marketing Short Course at the University of California, Davis. The course was initially organized in collaboration with the international wine management curriculum sponsored by the International Organization for Vines and Wines ...

Successful Wine Marketing 2013, Springer

ISBN-13: 9781475766318

Trade paperback

Successful Wine Marketing 2001, Springer

ISBN-13: 9780834219625