The Blueprint for Franchising a Business

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The Blueprint for Franchising a Business - Raab, Steven S, and Matusky, Gregory

Franchising is a fast-growing system of marketing. This book shows franchisers, financiers, and investors how to evaluate a company's chances of developing a successful franchise. Raab discusses management issues in franchising: capitalization, training, supply systems, marketing, lease negotiation, and making a public offering. And he reveals the ... Read More

The Blueprint for Franchising a Business 1987, Wiley, New York, NY

ISBN-13: 9780471856177

Hardcover

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