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Two marketing gurus reveal a new development in marketing: today's brands are built with publicity, not advertising. This book shows why advertising ...Show synopsisTwo marketing gurus reveal a new development in marketing: today's brands are built with publicity, not advertising. This book shows why advertising fails to establish credibility while good PR succeeds, and why advertising should only be used to maintain brands once they have been established--by publicity. Illustrations.Hide synopsis
Description:New. New, unread, unused & in perfect condition with no damaged...New. New, unread, unused & in perfect condition with no damaged or missing pages. Shelfwear from storage in box with other books.
Description:New. New, unread, unused & in perfect condition with no damaged...New. New, unread, unused & in perfect condition with no damaged or missing pages. Shelfwear from storage in box with other books.
Description:New. 0060081996 Orders are processed 7 days a week. We value...New. 0060081996 Orders are processed 7 days a week. We value your satisfaction and our feedback! Thanks X41I.
Description:New. 0060081996 new never read, may have shelf or handling wear...New. 0060081996 new never read, may have shelf or handling wear, publishers mark, I ship fast! ! !
Description:Brand new and never been read. Pages are crisp with no markings...Brand new and never been read. Pages are crisp with no markings on the cover.
Description:New Book. Shipped from UK in 4 to 14 days. Established seller...New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Description:New. Clean, unmarked pages. Good binding and cover. Hardcover...New. Clean, unmarked pages. Good binding and cover. Hardcover and dust jacket. Ships daily.
Description:New. BRAND NEW ITEM! 100% Satisfaction Guarantee. Tracking...New. BRAND NEW ITEM! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of items sold!
