This is an examination of the images of women in the American mass media, ranging from cinema and TV soaps to pop music, advertising, magazines and news coverage. The book seeks to show that women are confronted with contradictory images from the dizzy blonde to images of what a "good" desirable wife should be. Women are simultaneously encouraged ...
This is an examination of the images of women in the American mass media, ranging from cinema and TV soaps to pop music, advertising, magazines and news coverage. The book seeks to show that women are confronted with contradictory images from the dizzy blonde to images of what a "good" desirable wife should be. Women are simultaneously encouraged both to rebel and conform with all the resulting confusion. The author conducts a study of four decades from the 1960s to the present day reflecting current, unresolved concerns and controversy over the place of women in society.
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Publishers Weekly, 1994-03-14 In this insightful study of how the American media has portrayed women over the past 50 years, Douglas ( Inventing American Broadcasting: 1899-1922 ) considers the paradox of a generation of women raised to see themselves as bimbos becoming the very group that found its voice in feminism. Modern American women, she suggests, have been fed so many conflicting images of their desires, aspirations and relationships with men, families and one another that they are veritable cultural schizophrenics, uncertain of what they want and what society expects of them. A single image--Diana Ross of the Supremes, for example, or Gidget from the popular sitcom--can send mixed signals, Douglas shows, at once affirming a woman's right to a voice and cautioning her not to go too far. Thus the media is often both a liberating and an oppressive force. Douglas is particularly attentive to the ways pop culture's messages have responded to shifting social and economic imperatives, including the feminist movement itself. While she asserts that pop culture can have a profound impact on one's self-perceptions, she also stresses that women, by the example of their own lives, have changed--mostly for the better--the way the media represents them. Author tour. (May) (c) Copyright PWxyz, LLC. All rights reserved
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