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Unleashing the Killer App: Digital Strategies for Market Dominance

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Unleashing the Killer App: Digital Strategies for Market Dominance

by Larry Downes, Chunka Mui, Nicholas Negroponte (Foreword by)

About this title: When technologies, products, and services converge in radical, creative new ways, a killer app can emerge--a new application so powerful that it transforms industries, redefines markets, and annihilates the competition. Now in paperback, the "Business Week" bestseller provides the tools, the techniques, and the proof that readers need to release the killer app within their organization.

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