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Unleashing the Ideavirus: Stop Marketing at People! Turn Your Ideas Into Epidemics by Helping Your Customers Do the Marketing for You.

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Unleashing the Ideavirus: Stop Marketing at People! Turn Your Ideas Into Epidemics by Helping Your Customers Do the Marketing for You. - Godin, Seth, and Gladwell, Malcolm (Foreword by)

Godin's bold and provocative manifesto for marketing in the 21st century is now available in paperback--with a new Afterword--as he shows how to turn ideas into epidemics by helping your customers do the marketing for you.

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