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Unleashing the Ideavirus: Stop Marketing at People! Turn Your Ideas Into Epidemics by Helping Your Customers Do the Marketing for You.
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Unleashing the Ideavirus: Stop Marketing at People! Turn Your Ideas Into Epidemics by Helping Your Customers Do the Marketing for You.

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Godin's bold and provocative manifesto for marketing in the 21st century is now available in paperback--with a new Afterword--as he shows how to turn ... Show synopsis

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  • Unleashing the Ideavirus: Stop Marketing at People! Turn Your Ideas Into Epidemics by Helping Your Customers Do the Marketing for You.

    Trade paperback, 2001

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