Unleashing the Ideavirus

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Unleashing the Ideavirus - Godin, Seth

Seth Godin examines how companies like Napster and Hotmail have successfully launched idea viruses - a customer-to-customer dialogue. He offers a recipe to creating your own idea virus and shows how businesses can use idea virus marketing to succeed in a world that doesn't want to hear from traditional marketeers anymore.

Unleashing the Ideavirus 2002, Simon & Schuster Ltd, London

ISBN-13: 9780743220651

Trade paperback

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Unleashing the Ideavirus 2001, Dearborn Trade

ISBN-13: 9780970309907

Hardcover

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