The Big Red Fez: How to Make Any Web Site Better - Godin, Seth

YOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS. According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click ... Read More

The Big Red Fez: How to Make Any Web Site Better 2002, Free Press, New York, NY

ISBN-13: 9780743227902

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