Understanding the Older Consumer: The Grey Market

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Understanding the Older Consumer: The Grey Market - Gunter, Barrie, Professor, and Garland, Caroline (Editor)

This volume presents an examination of the demographic, behavioural and psychological profiles of older consumers. He shows that without the responsibilities of loans and child raising and with better financial provision than in previous years, the over-50s represent a powerful spending force. In order to reach this group, marketers need to know ...

Understanding the Older Consumer: The Grey Market 1998, Routledge, London, England

ISBN-13: 9780415186445

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Understanding the Older Consumer: The Grey Market 1998, Routledge, London, England

ISBN-13: 9780415186438

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