"Understanding Business" by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: the commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience; we listen to our customers; and, the ...
"Understanding Business" by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: the commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience; we listen to our customers; and, the quality of our supplements package. We consistently look to the experts - full-time faculty members, adjunct instructors, and of course students - to drive the decisions we make about the text itself and the ancillary package. This title includes a series of focus groups, symposia, as well as full-book, single-chapter, revised manuscript reviews of both text and key ancillaries. It also includes stories of more than 600 professors, with their insights and experiences that are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today's real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, "Understanding Business" leads the way.
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Easy to read and understand. I am not a business major so I was happy this textbook was easily read.
Jan 31, 2013
Good business class text
Great book and I had a great experience with my seller to. Thanks Alibiris!
Mar 3, 2011
Understanding Business 8th edition
Book is in great condition and look like new. I recommend my friends to Save money to buy this book instead of buying the new edition if u need this book. Everything is same just couple of words change such as instead of and in new edition that put or. Changes r not even noticeable.....great book.....very happy....great seller....i recommend this seller....
Jul 24, 2008
The book gives an overview of every type of business someone may consider going into. It gives a good broad overview of what business is.
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