The Ultimate Secrets of Advertising - Jones, John Philip, Professor

This book is based on state-of-the-art research, including pure single-source research, consumer panel research, a predictive technique to pre-test television commercials, econometric evaluation, and studies of market and brand aggregates. Although the data in the book is based on sound samples and proven measurement techniques, they are explained ... Read More

The Ultimate Secrets of Advertising 2001, Sage Publications (CA), Thousand Oaks

ISBN-13: 9780761922445

Trade paperback

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The Ultimate Secrets of Advertising 2001, Sage Publications, Inc, Thousand Oaks

ISBN-13: 9780761922438

Hardcover

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