The Ultimate Guide to Sports Marketing - Graham, Stedman, and Goldblatt, Joe Jeff, and Neirotti, Lisa Delpy

An insider's look at the world of sports marketing, from the high-profile writing team that helped define the field. This is the first book to go behind the scenes and outline a strategic, integrated approach to effective and innovative sports marketing. Includes use of the Internet, contract negotiations with sponsors, and specifics of licensing ... Read More

The Ultimate Guide to Sports Marketing 2001, McGraw-Hill Companies, New York, NY

ISBN-13: 9780071361248