The Ultimate Guide to Sports Marketing - Graham, Stedman, and Goldblatt, Joe Jeff, and Neirotti, Lisa Delpy

An insider's look at the world of sports marketing, from the high-profile writing team that helped define the field. This is the first book to go behind the scenes and outline a strategic, integrated approach to effective and innovative sports marketing. Includes use of the Internet, contract negotiations with sponsors, and specifics of licensing ...

The Ultimate Guide to Sports Marketing 2001, McGraw-Hill Companies, New York, NY

ISBN-13: 9780071361248

2nd edition