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The Ultimate Guide to Sport Event Management and Marketing

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The Ultimate Guide to Sport Event Management and Marketing - Graham, Stedman, and Goeablatt, Joe J, and Delpy, Lisa

To achieve the excitement, communications, and excellent hospitality that are involved in making a sport event a success takes a great deal of planning, imagination and management skills. This book goes behind the scenes to explain how special events in sports can be effective, successful, and profitable.

The Ultimate Guide to Sport Event Management and Marketing 1995, Irwin Professional Publishing, Chicago, IL

ISBN-13: 9780786302444

Hardcover

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