Tourism: The Business of Travel - Cook, Roy A, and Yale, Laura J, and Marqua, Joseph J

Written in a conversational style, this book views the industry from a business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and ... Read More

Tourism: The Business of Travel 2009, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780137147298

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Tourism: The Business of Travel 2009, Pearson

ISBN-13: 9780132091596

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Tourism: The Business of Travel 2005, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131189805

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Tourism: The Business of Travel 2005, Prentice Hall

ISBN-13: 9780132191395

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Tourism: The Business of Travel 2001, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780130415301

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Tourism: The Business of Travel 1998, Prentice Hall

ISBN-13: 9780132710329

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Tourism: The Business of Travel 1998, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780013271031

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