An invaluable guide to planning and producing a complete marketing campaign for selling music to the listening public, this book arms readers with ...Show synopsisAn invaluable guide to planning and producing a complete marketing campaign for selling music to the listening public, this book arms readers with key strategies and tools to ensure that a musical recording reaches its full sales potential. 20 illustrations.Hide synopsis
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If a client walks into the marketing department of a music label and tells a panel that his work ?embodies creative expression unencumbered by commercial considerations,? some might begin to worry (Lathrop 28). However, after understanding This Business of Music Marketing and Promotion, one should be amply prepared. Tad Lathrop?s text examines marketing and promotion in all aspects of the music industry and goes over the entire process of getting music to the public. Lathrop begins by exploring the current music marketplace and how current marketing campaigns are conducted. He goes on to discuss specifics of the marketing and promotion process on all aspects of the industry, such as packaging and pricing, distribution, and live performing. The text also presents discussions with active industry professionals to provide an insider?s take on the process of marketing music. This informational how-to text offers practical information for anyone currently or prospectively attempting to sell music to the public. With its strengths and weaknesses, I can apply Lathrop?s text to my area of study and recommend it as an important work in the field of music marketing. - OSU Comp Student 2008
the book has a lot of information that can help any artist begin making marketing plans and its not written in a text book format so its an easy read
my only problem with it is its a little outdated, although most of the information is still applicable
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