Find Your Next Favorite Book
Save up to $6
Our Money-Back Guarantee

This Business of Music Marketing & Promotion

by ,

An invaluable guide to planning and producing a complete marketing campaign for selling music to the listening public, this book arms readers with ... Show synopsis

Find your copy

Buy it from  $0.99
Buy new from  $0.99
Change currency

Reviews of This Business of Music Marketing & Promotion

Overall customer rating: 4.000


by SPauling on Mar 23, 2008

If a client walks into the marketing department of a music label and tells a panel that his work ?embodies creative expression unencumbered by commercial considerations,? some might begin to worry (Lathrop 28). However, after understanding This Business of Music Marketing and Promotion, one should be amply prepared. Tad Lathrop?s text examines marketing and promotion in all aspects of the music industry and goes over the entire process of getting music to the public. Lathrop begins by exploring the current music marketplace and how current marketing campaigns are conducted. He goes on to discuss specifics of the marketing and promotion process on all aspects of the industry, such as packaging and pricing, distribution, and live performing. The text also presents discussions with active industry professionals to provide an insider?s take on the process of marketing music. This informational how-to text offers practical information for anyone currently or prospectively attempting to sell music to the public. With its strengths and weaknesses, I can apply Lathrop?s text to my area of study and recommend it as an important work in the field of music marketing. - OSU Comp Student 2008


good info easy read

by followtheheard on Jul 19, 2007

the book has a lot of information that can help any artist begin making marketing plans and its not written in a text book format so its an easy read my only problem with it is its a little outdated, although most of the information is still applicable

Love it or hate it? Review it now

Discussions about This Business of Music Marketing & Promotion

Start a new discussion
  1. What's on your mind? Review post guidelines

Join Today!

Share your ideas with other community members

Create account

Already a member?

Log in now

Get $300 in coupons and other goodies. Sign up for newsletter No, thank you.

You're signed up (and we you). Watch for our Welcome e-mail and your first coupon. Thanks!