Beyond Ballyhoo: Motion Picture Promotion and Gimmicks - McGee, Mark Thomas

This volume examines motion picture promotion and gimmicks.

Beyond Ballyhoo: Motion Picture Promotion and Gimmicks 2001, McFarland & Company, Jefferson, NC

ISBN-13: 9780786411146

Trade paperback

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Beyond Ballyhoo: Motion Picture Promotion and Gimmicks 1989, McFarland & Company, Jefferson, NC

ISBN-13: 9780899504353

Hardcover

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