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THIS BOOK has become essential reading for anyone-whether in marketing, advertising, sales, finance, or the pure artist-who is seriously interested ...Show synopsisTHIS BOOK has become essential reading for anyone-whether in marketing, advertising, sales, finance, or the pure artist-who is seriously interested in the creative business of generating good ideas. It is a concise, clear, but above all practical book, and all those willing to put forth the mental energy to read, understand, and-most importantly-implement its instructions will be richly rewarded. I hope you'll find this to be an amazing gem and another appropriate inclusion in the thINKing cata-logue. I've read its words and absorbed its teachings many times and finally had the wisdom to implement its lessons.Hide synopsis
Description:New. Trade paperback (US). Glued binding. 64 p. Advertising Age...New. Trade paperback (US). Glued binding. 64 p. Advertising Age Classics Library. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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Description:A carefully read book in fine condition. Excellent paperback....A carefully read book in fine condition. Excellent paperback. Great book! We ship within 24 hours, carefully wrapped. We sell books from New to Acceptable. We take care to be accurate in our description. Most of our books were gently read and in fine condition. BNCTucsonbooks ships daily. Proceeds from the sales of books support an endowed scholarship to Brandeis University, Waltham Mass.
I've ben working in advertising and marketing for over 30 years and have read this small, yet powerful book numberous times. In fact, my recent purchase is the fourth copy that I have owned.
Jim Young clearly and succinctly delineates the process by which any and every individual can generate ideas. ...
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