THIS BOOK has become essential reading for anyone-whether in marketing, advertising, sales, finance, or the pure artist-who is seriously interested ...Show synopsisTHIS BOOK has become essential reading for anyone-whether in marketing, advertising, sales, finance, or the pure artist-who is seriously interested in the creative business of generating good ideas. It is a concise, clear, but above all practical book, and all those willing to put forth the mental energy to read, understand, and-most importantly-implement its instructions will be richly rewarded. I hope you'll find this to be an amazing gem and another appropriate inclusion in the thINKing cata-logue. I've read its words and absorbed its teachings many times and finally had the wisdom to implement its lessons.Hide synopsis
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I've ben working in advertising and marketing for over 30 years and have read this small, yet powerful book numberous times. In fact, my recent purchase is the fourth copy that I have owned.
Jim Young clearly and succinctly delineates the process by which any and every individual can generate ideas. Without burdening the reader with academic theories, explanations and documentation, he presents a real-world method that works... and which requires work.
Anyone faced with th need to come up with ideas on a regular basis - and who isn't? - should keep this little book ever at hand.
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