Produce ideas -- for anything -- on demand. This classic creative problem-solver walks you through a proven, step-by-step process to producing powerful and purposeful ideas and shows you how to: -- Gather the raw materials -- those of your immediate problem and the materials which come from your store of general knowledge -- Work over and ...Read MoreProduce ideas -- for anything -- on demand. This classic creative problem-solver walks you through a proven, step-by-step process to producing powerful and purposeful ideas and shows you how to: -- Gather the raw materials -- those of your immediate problem and the materials which come from your store of general knowledge -- Work over and incubate these materials in your mind -- Shape and develop an idea for practical useRead Less
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I've ben working in advertising and marketing for over 30 years and have read this small, yet powerful book numberous times. In fact, my recent purchase is the fourth copy that I have owned. Jim Young clearly and succinctly delineates the process by which any and every individual can generate ideas. Without burdening the reader with academic theories, explanations and documentation, he presents a real-world method that works... and which requires work. Anyone faced with th need to come up with ideas on a regular basis - and who isn't? - should keep this little book ever at hand.
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