Teach Yourself Copywriting

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Teach Yourself Copywriting - Gabay, J Jonathan, and Gabay J, Jonathan

Fully revised for today's practical copywriting requirements, Teach Yourself Copywriting reveals some of advertising's greatest creative secrets. From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including: - the internet - radio and TV - business-to-business - public relations - ... Read More

Teach Yourself Copywriting 2003, McGraw-Hill, Chicago, IL

ISBN-13: 9780071426572

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Teach Yourself Copywriting 2003, Teach Yourself Books, London

ISBN-13: 9780340867280

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Teach Yourself Copywriting 1996, NTC/Contemporary Publishing Company, London, England

ISBN-13: 9780844240121

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