The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making

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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making - Nagle, Thomas T, and Holden, Reed K

"The best book ever written about pricing is The Strategy and Tactics of Pricing by Tom Nagle and Reed Holden-these guys know their stuff and it works!" - Guy Kawasaki, CEO, Garage Technology Ventures "For more than a decade, this book has been the most influential and highly regarded reference among pricing professionals." - Eric G. Mitchell, ... Read More

The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making 2001, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780130262486

Hardcover

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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making 1987, Prentice Hall, Englewood Cliffs, NJ

ISBN-13: 9780138515102

Hardcover

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