The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making

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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making - Nagel, Thomas, and Nagle, Thomas T, and Holden, Reed K

A comprehensive, managerially-focused guide to formulating pricing strategy. Practical in focus and lively in style, this volume explains ideas and concepts that are essential to integrate pricing successfully into marketing strategy and that should be a part of every marketer's repertoire. Features numerous walk-through examples, illustrating how ... Read More

The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making 1998, Prentice Hall

ISBN-13: 9780136690603

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