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Strategic Marketing Problems: Cases and Comments - Kerin, Roger A, and Peterson, Robert A

Designed for senior level undergraduate or MBA courses in marketing management, strategic management and advanced or applied marketing managment, this book contains 47 marketing cases that focus on major decisions faced by marketing executives, combined with supporting text material. All the cases have been class tested and present a diverse set ... Read More

Strategic Marketing Problems: Cases and Comments 2009, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780136107064

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Strategic Marketing Problems: Cases and Comments 2009, Pearson

ISBN-13: 9780132465496

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Strategic Marketing Problems: Cases and Comments 2006, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131871526

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Strategic Marketing Problems: Cases and Comments 2006, Pearson Education (US), Upper Saddle River

ISBN-13: 9780132335713

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Strategic Marketing Problems: Cases and Comments 2003, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131421844

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Strategic Marketing Problems: Cases and Comments 2003, Prentice-Hall, Harlow

ISBN-13: 9780131230309

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Strategic Marketing Problems: Cases and Comments 2000, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780130276612

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Strategic Marketing Problems: Cases and Comments 1997, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780136328605

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Strategic Marketing Problems: Cases and Comments 1995, Prentice Hall

ISBN-13: 9780205161706

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Strategic Marketing Problems: Cases and Comments 1994, Prentice-Hall, Harlow

ISBN-13: 9780131817692

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Strategic Marketing Problems: Cases and Comments 1993, Allyn & Bacon, Boston, MA

ISBN-13: 9780205142422

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Strategic Marketing Problems: Cases and Comments 1989, Allyn & Bacon, Old Tappan

ISBN-13: 9780205124121

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Strategic Marketing Problems: Cases and Comments 1987, Allyn & Bacon, Boston, MA

ISBN-13: 9780205105533

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Strategic Marketing Problems: Cases and Comments 1984, Allyn & Bacon

ISBN-13: 9780205081042

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Strategic Marketing Problems: Cases and Comments 1978, Allyn & Bacon, Boston, MA

ISBN-13: 9780205059805

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