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Strategic Management of Technology and Innovation - Burgelman, Robert A, and Wheelwright, Steven C, Professor, and Burgelman Robert

Takes the perspective of the general manager at the product line, business unit, and corporate levels. This book addresses the interaction between the different levels of general management - for example, the fit between product strategy and business unit strategy, and the link between business and corporate level technology strategy.

Strategic Management of Technology and Innovation 2008, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780073381541

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Strategic Management of Technology and Innovation 2008, McGraw Hill Higher Education, London

ISBN-13: 9780071263290

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Strategic Management of Technology and Innovation 2003, McGraw Hill Higher Education, London

ISBN-13: 9780071232302

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Strategic Management of Technology and Innovation 2003, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780072536959

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Strategic Management of Technology and Innovation 2000, Irwin/McGraw-Hill

ISBN-13: 9780072312836

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Strategic Management of Technology and Innovation 1997, Irwin Professional Publishing, Chicago, IL

ISBN-13: 9780256091281

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Strategic Management of Technology and Innovation 1995, McGraw-Hill Education (ISE Editions), London

ISBN-13: 9780071149464

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Strategic Management of Technology and Innovation 1992, CRC Press

ISBN-13: 9780256034813

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