This introduction to strategic management takes a practitioner-oriented perspective and features experiential exercises and cases that focus on real companies. It integrates three contemporpary themes throughout each chapter: globalization, the natural environment and technology. The book focuses on skill-building in all the major areas of ...
This introduction to strategic management takes a practitioner-oriented perspective and features experiential exercises and cases that focus on real companies. It integrates three contemporpary themes throughout each chapter: globalization, the natural environment and technology. The book focuses on skill-building in all the major areas of strategy formulation, implementation and evaluation.
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