Sport Promotion and Sales Management - Irwin, Richard L, and Sutton, William A, and McCarthy, Larry M

As more sport management programs are incorporating sales into their curriculum, "Sport Promotion and Sales Management, Second Edition," enters the field as a much-needed resource. With this text, students will prepare for careers in the industry, and professionals will learn best practices by discovering how to sell inventory ranging from tickets ...

Sport Promotion and Sales Management 2008, Human Kinetics Publishers, Urbana-Champaign, IL

ISBN-13: 9780736064774

2nd edition

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Sport Promotion and Sales Management 2002, Human Kinetics Publishers, Urbana-Champaign, IL

ISBN-13: 9780736003209

Trade paperback

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