SPIN-selling - Rackham, Neil

True or false? In selling high-value products or services: "closing" increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; and open questions are more effective than closed questions. All false, says Neil Rackham. He and his team studied more ...

Spin Selling 2000, Highbridge Company, Saint Paul, MN

ISBN-13: 9781565114203

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Spin Selling 1998, Highbridge Company, Saint Paul, MN

ISBN-13: 9781565112605

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SPIN-selling 1995, Gower Publishing Ltd, Aldershot

ISBN-13: 9780566076893

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Spin Selling 1988, McGraw-Hill Companies, New York, NY

ISBN-13: 9780070511132

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